You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Class Analysis.
ANA has found 1 results for you, in 126 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Testing effect hierarchy models by way of latent class analysis

Effect hierarchy models have a long and well-establis tradition in marketing and communication research. Figure 1.1. contains an overview of some of the more prominent ones, viz. the "AIDA" model due to Strong (1925), the "Hierarchy of Effects" model...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Carsten Stig Poulsen, Anders Ussing
June 15, 1984
×

Citation

Poulsen and Ussing (1984a, June 15). Testing effect hierarchy models by way of latent class analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-effect-hierarchy-models-by-way-of-latent-class-analysis